Auckland University of Technology

Course Details

Bachelor of International Tourism Management in Business Management

Course Description

Tourism contributes $17.5 billion to New Zealand's economy every year. A tourism degree that focuses on the business side of the tourism industry can help you make the most of this multi-billion-dollar enterprise. The Business Management major in the Bachelor of International Tourism Management (BITM) degree gives you a thorough understanding of best practice business models in the tourism industry. You become familiar with the management of tourism ventures, international tourism operations, marketing channels, business trends, small and medium size enterprises, and the role of innovation and entrepreneurship in the tourism industry.

Course Duration

NumberDuration
3year

Career outcomes

Career opportunities Graduates can work in such varied areas as international tourism, adventure tourism, resorts and air travel in roles such as: Management Marketing Operations Policy Sales.




Bachelor of International Tourism Management in Business Management Auckland University of Technology