The Bachelor of Business prepares you for leadership roles in today’s global businesses. New subjects in Business Model Generation and Business Model Execution will develop every student’s entrepreneurial and innovation abilities. All students in this program will be involved with ideation, creation, validation and execution of a business. This gives you the edge over other business graduates. The program offers majors in the following disciplines: Asian Business Studies, Digital Business, Entrepreneurship & Innovation, Global Business & Strategy, Management, Marketing, Marketing Communication, Sport Management, and Tourism Management. Each major includes the opportunity to undertake an internship and/or international study tour experience. You are also encouraged to complete a double major to diversify your skills and enhance your employability.

The Bachelor of Business is a broad-based qualification accepted nationally and internationally by leading employers in a wide range of corporate disciplines. Graduates often attain roles in: Advertising Human Resources Information Technology Marketing Public Relations Research