The Master of Sports Management explores the professional challenges and opportunities for managers in the complex international sporting industry. Exploring sports management from a grassroots level through to elite professional sport organisations and events, this program is designed to enhance the career opportunities of established professionals, as well as assist individuals aspiring to forge a career in this unique sector. Based on the latest research and in consultation with industry, you will focus on managing high performance sport, business strategies, strategic sport marketing, human resource management, finance, risk management, law and organisational leadership. The program will give you access to leading experts in sport, law, business and public relations who possess a wealth of industry experience, including working with elite athletes and consulting to national sporting organisations.

The Bond University Master of Sports Management program is designed to prepare you for a range of leadership and management roles in sport specific disciplines. Upon completion of the program, you will be well-positioned to seek employment in a range of settings in the multi-faceted sport industry at local, national and international levels. You may find employment in the government, community, private and not-for-profit sectors including: Professional sport teams, leagues and affiliated organisations Community service organisations Government sport and recreation services Local, state and national sport governing bodies Major event corporations Sport venue management Recreational and amateur sport organisations High performance sport development and player management Sport advertising, media relations, sponsorship and marketing Apparel and merchandising companies Not-for-profit organisations ​ Logistics, compliance and financial operations