Bournemouth University

Course Details

Marketing Communications BA (Hons)

Course Description

Duration: 4 years including a 30-week placement. Marketing communications has become an essential part of any organisation in today’s modern world, with businesses and brands expected to interact with their customers, partners and the public like never before. As a student on this exciting and ambitious course you'll gain a complete and comprehensive understanding of marketing communications, consumer behaviour, branding, customer relationships and digital communications. What's more we’ll help you place the knowledge you gain into the wider context of the media and contemporary communication issues, allowing you to create comprehensive marketing strategies across a range of channels and market types, perfectly preparing you for work in this fast-paced environment. This course has been awarded Graduate Gateway status by the Chartered Institute of Marketing (CIM) and you'll have the opportunity to gain professional qualifications through the CIM Graduate Gateway scheme during your studies.

Course Duration

NumberDuration
4year

Career outcomes

Marketing manager Media executive Media planner Marketing executive Press assistant.




Marketing Communications BA (Hons) Bournemouth University