Profound changes to the world of computer applications have created the need for a new kind of software development professional. As a result of explosive growth in the use of mobile devices, a growing appetite for consumer applications across all demographics, and emerging digital technologies, there is a need for entrepreneurial savvy within Canadian companies to effectively compete globally. This demands computer professionals with expertise in graphic design, content creation, User Experience (UX), software development, marketing, and business models in order to design and market new and competitive software applications. Students who meet specific performance criteria in Year 1 will be eligible to transfer to the co-op version of this program for Year 2. The co-op component consists of four consecutive work terms (16 months in total) after the second year of studies. These work terms can be completed in business, industry, government or charitable organizations. An entrepreneurial work term in which the student explores development of a product or service may also be possible where certain criteria are met.

Graduates will be technically proficient in programming, especially for mobile devices, and can expect to obtain industry careers as software developers and designers. With professional experience, graduates will access career paths such as front-end developer, IT product manager, IT marketing manager and strategist.