Public relations is the management function of building mutually beneficial relationships between organizations and their publics. In this highly interactive program, students will learn strategic and creative communication strategies to solve organizational problems or make the most of business opportunities with key publics. Students will apply creative writing and tactical execution developed with a foundation of business knowledge.

Graduates help organizations maintain a positive image and good working relationship with other organizations and the general public. They prepare communications strategies for the media, internal and external stakeholders and promote their organization's products, services and reputation.