The really unique aspect of this new course is that it will be delivered both at Coventry University, Coventry and Coventry University London, giving students an opportunity to study for 2 years in Coventry alongside the BA (Hons) Fashion students on a range of joint projects offering opportunities for students to be involved in marketing and PR for ‘live’ events and real clients before moving to London to study for their final year. Students will study one module at Level 1 and one at Level 2 in London in order to bridge the experience between Coventry and London. After the first two years in Coventry (plus in some cases the optional Sandwich Year) students will move to London – one of the global Fashion capitals – to study their final year, with part of their course work linking them again with Coventry Fashion students exhibiting their graduate collections in London, which will offer a multitude of professional level opportunities in marketing, PR and event management.

The course is designed to enable students to prepare to work in the global fashion industry, in the areas of brand management, design and product development, production, retail, buying and merchandising, online and traditional channels, PR, HR / personnel, finance, general operations and senior management. Alternatively, students may choose to go on to further study and to apply for courses such as the MBA International Fashion Management at Coventry University London. Students will have the opportunity to undertake a Sandwich Year. The ‘with International Experience’ route allows students to spend a year on placement abroad ‘with Professional Experience’ allows students to undertake a placement in the UK or abroad. Students opting to take the International Experience module may undertake: a work placement under the Erasmus work placement scheme or a work placement organised on their own initiative outside the EU.