The DCU Business School MSc in Digital Marketing is offered in the following ways: Full-time over 12 months (DC516) Part-time over 24 months, with the option to exit at the end of Year 1 with a Graduate Certificate in Digital Marketing (DC517) This Digital Marketing programme was introduced to address the shift in marketing to digital, mobile, and social media, hyper-targeting and feedback of real-time metrics and data leading the way over traditional marketing where interaction information is not as forthcoming. This Digital Marketing programme is designed to help build a management resource pool for the next-generation marketing companies already operating in Ireland (e.g. Facebook, Google, LinkedIn, etc), as well as the evolving requirements of the incumbent marketing industry. Graduates from this programme will have highly-developed competencies in communicating and marketing using social media, online media and other digital and mobile technologies.

Digital marketing changes rapidly and is experiencing phenomenal growth. Graduates from the Digital Marketing Programmes in DCU are employed in a variety of senior marketing roles in all sectors including Google, Edelman, Accenture, Dell, An Bord Bia, Paddy Power, Bank of Ireland, Novartis and others. Our marketing graduates work in highest echelons of industry worldwide and as alumni of Dublin City University and DCU Business School, students completing the MSc in Digital Marketing become part of this global network and the opportunities for career development and lifelong learning that this represents. All DCU students and graduates have access to our full-time career support services.