The course starts with the study of contemporary consumer market realities and their communication through visual language and storytelling, which also includes the means of video and new media. Through the language of graphic design, the course will focus on visual communication: from the creation of an approach of brand identity, to sequential imaging, through to advertising, or the application of ideas to the field of publishing. The aim is to give participants the skills to apply creative ideas and solutions to the guidelines of marketing and communication of a product or idea, creating a defined concept, researching and selecting a unique and distinguishing style. Through subjects connected to web design and publishing design the participants will create projects that complete the marketing package and the visual communication of a brand. The course also considers the technical aspects of video equipment and possible animation in motion graphics that can translate the aesthetic codes of brands, creating a visual identity by adopting an approach in experimental new media art. In the contemporary world in which communication is a factor in success, the visual designer is a key figure. Through the language of graphics and visual communication, this professional can determine the success or the failure of a product or service, expanding the brand identity and better focalizing its position in the marketplace. Through the knowledge of marketing strategies, communication logic and market trends, the visual designer is able to give voice to images and words that define the identity of a brand. A visual designer can own and operate an independent company or work with an advertising agency, a studio in graphic design and communication, press offices, magazine editorial, publishing houses, in web agencies or in general for a company with an internal graphic design department.

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