The programme content is aimed at preparing graduates for a variety of marketing positions in business. Therefore the programme will assist students to: become knowledgeable about a range of Marketing subjects to an advanced level; develop analytical, oral and written presentation skills; acquire and be able to use accepted research methodologies. develop personal confidence.

Gaining the MSc (Marketing Management) will enable graduates to build successful marketing management careers in a wide variety of industries, sectors and organisations including pharmaceutical companies, publishing companies, banks, consumer products companies and business-to-business. A growing trend is the utilisation of marketing by non-profit organisations. Colleges, art organisations, libraries and hospitals are increasingly hiring marketing professionals to manage their diverse marketing activities.