More than one graduate of Sheridan’s Marketing Management program has said something like that. And it’s not hard to see why. You may learn theory at university, but at Sheridan you also gain the practical skills employers want and need along with a cooperative learning placement that gives you invaluable on-the-job experience. Here are a few of the things you’ll accomplish during your year of marketing management training: Write marketing plans that analyze the unique situation a firm faces and make recommendations on actions to keep the organization competitive. Conduct market research and use it as background for a marketing plan. Apply the appropriate and available tools to generate an effective online marketing plan. Develop and deliver sales presentations and marketing communications plans. Know the basic principles of customer relationship management and supply chain management along with a broad range of strategies to optimize both. Get prepared for the challenges of global marketing. Apply basic skills in marketing graphics to generate support materials such as brochures, newsletters and Web page updates. Cooperative Education Opportunity Following eight months of Marketing Management classroom instruction, you'll have the opportunity to participate in a four-month cooperative education placement within the marketing field. This on-the-job experience can be just the career boost you need to land a great job. This is a competitive process, and students will need to meet certain criteria in order to qualify to participate. Mobile Computing Program A laptop computer is mandatory for all students in the program as it is an integral part of everything we do. All materials used in class are available online and you'll undertake collaborative assignments with your classmates working on the computer. Plus, you’ll have 24/7access to class materials, notes and even to a chat room where you can confer with other students and your professors. The Marketing Management program is offered at the Hazel McCallion Campus in Mississauga, Ontario.

Employers of this program’s graduates are 100% satisfied. As a graduate of our Marketing Management Program, you’ll be primed for the job market, ready to begin work. In one short year, you gain real skills you can put to use right away. This program qualifies students to seek positions such as: Marketing coordinator Marketing and sales administration assistant Marketing research assistant Digital marketing coordinator Advertising and promotions planner Advertising account coordinator Assistant product manager Assistant merchandising manager Graduates of this program typically purse employment in the following fields: Alternate energy Advertising Website management Supply chain management Customer relationship management