Suffolk's MS in Marketing (MSM) program has been specifically designed to help you thrive in this dynamic industry. You'll be exposed to foundational expertise and can take applied courses in topics including market research, product management, digital marketing, customer insights, and sales management. Thanks to our faculty’s emphasis on experiential learning, you’ll have access to local and global businesses seeking solutions to their strategic marketing challenges. Suffolk's MSM is the only graduate marketing program offered in the heart of downtown Boston. Our campus is just steps away from resume-boosting internship, career, and networking opportunities at the city's myriad marketing and consulting companies.

With an MSM degree from the Sawyer Business School, you’ll be ready for an exciting career in areas like market research, product management, global marketing, and brand strategy. Whether you want to work for a research firm, an ad agency, a corporation or yourself, there is an opportunity waiting for you. Take a look at some of the most popular career paths Market Research Market researchers study consumer behaviors and help businesses understand what drives people to buy their products. They combine quantitative and qualitative data with their understanding of how markets work to promote products. Product Management Students gain broad understanding about marketing management in terms of product and service development and delivery, brand strategy, pricing decisions, sales forecasting, and innovative ways in which to communicate and engage with customers. Global Marketing Learn how to assess foreign market attractiveness, formulate market­ing plans for global market entry and expansion, and devise marketing strategies in multiple areas of the world. Experience global marketing first-hand through one of our international travel courses. Digital Marketing Digital marketing is where marketing meets the internet and new technology such as wearables, augmented reality, and the internet of things. Career tracks in this field are diverse, constantly evolving and may include content development, web analytics and search engine optimization, to name a few. Advertising Advertising specialists are involved with many aspects of marketing, from promotion planning to execution. Many of our students have experienced advertising first-hand with internships at agencies like Allen & Gerritsen. Marketing Internships Suffolk students have found successful internships at the following companies: Allen & Gerritsen Hill Holliday Mullen/Lowe Arnold Worldwide Havas Media Amp Agency Connelly Partners Castle Group Hubspot Cone Communications Collette Phillips Mass General Hospital O’Neill and Associates Kel & Partners Pandemic Labs Agency 451 Blue Wave Warren Group Harpoon Boston Beer Big Night Entertainment Puma Harvard University NESN Comcast