This course will prepare you for a career in some of Ireland’s most dynamic businesses. It will expand your knowledge of food, the food consumer, innovation in food and the decision-making processes in companies that develop, brand, distribute, and sell food products. Further opportunities will exist in market research and consultancy or in agencies supporting food companies both at home and abroad. Through practical applications, the course will improve your analytical, communication, and presentation skills which are required and valued by industry.

The course will open up many opportunities in the Irish food industry but also in the food sector abroad. To date students have successfully started their careers abroad, particularly in the UK and even Australia before returning to take up positions back at home. Ireland has an international reputation for the quality of its food and our graduates build on this reputation We will develop your report-writing and presentation skills to help you communicate your evidence-based findings and analysis. Your ability to cut through vast amounts of market-related information to yield actionable insight will be tested and improved. Potential careers will be in marketing, buying, category management, market analysis, market research, brand management, and new product development. Many of the key skills developed throughout the course are also highly valued by non-food companies, and open up further employment possibilities.