This program will give you the foundation, knowledge and skills to deal with the demands of contemporary business settings. It aims to: . Develop the conceptual frameworks and skills of critical analysis applicable to entrepreneurial operations in a global economy . Provide an opportunity for specialisation as well as integration and application . Develop high potential individuals to serve the business needs of local, national and global enterprises . Provide market attractive, competitive and educationally robust business education . Provide a sound working knowledge of the core disciplines of business . Enhance a range of generic skills with a focus on business communication and problem solving skills.

Career Opportunities • Strategic planning • Media liaison • Market research • Product management • Branding • Marketing communications