The degree of Doctor of Philosophy involves extensive, sustained and original research and study in a subject of your choice, with the results being presented in a thesis which will contribute to intellectual knowledge of the field. It is normally the highest academic qualification available and is a mark of intellectual ability, self-discipline and commitment. A PhD prepares you for an academic career in your chosen subject, and also many other career paths. The thesis must meet recognised international standards and presents the outcome of the research, placing it in the broader framework of the discipline or field of study. Carried out under qualified supervision, study towards a PhD promotes intellectual independence and the capacity to embark on further research at an advanced level.

The marketing and business skills acquired at UC are relevant globally. A Bachelor of Commerce majoring in Marketing will open the door to an exciting, varied and fast-paced career in anything from advertising and promotion, brand management, product management, market research, retail management, marketing and communications, strategic marketing, direct marketing and sales and merchandising. Most of these jobs require a mix of quantitative, communication and interpersonal skills. Marketing careers provide a lot of variety, since the roles and functions of marketers are constantly evolving as the business environment changes and a huge number of industries and organisation types the world over require marketers. Graduates may enter the profession as marketing executives, officers, assistants or coordinators, with good graduates progressing to advisors, specialists and managers within a few years. Many marketing-trained staff end up in senior organisational roles of senior manager, director, chief officer, president or working independently as a consultant.