Strategy and Entrepreneurship is the highest level of managerial activity, usually performed by a company's chief executive officer and executive team. Strategy is the capstone function of business management. It deals with making decisions to create advantage and above-normal profits and provides overall direction to an enterprise. Entrepreneurship pertains to how to recognise, assess and exploit attractive opportunities using innovation, leveraging risk, and engaging in competitively aggressive action. Entrepreneurship refers to all aspects of setting up, running and growing new business ventures. Together, these disciplines help managers develop and grow businesses of any size (including new ventures). A major in Strategy and Entrepreneurship is a useful companion to a technical degree as it adds a managerial way of thinking to technical competence.

Whether you want to specialise in strategy, take over a family business, create a social enterprise to solve an unmet human need, work in government policy, become a venture investor, manage a large corporation or even start your own business one day – UC Commerce programmes reflect the latest research and business applications to give you a flying start in whatever career you choose. UC’s real-world focus on internships, competitions, entrepreneurship, and community involvement gives you a taste of the excitement and opportunity of working at the top end of business innovation and leadership. Graduates start their careers in a wide range of trainee management, operations, marketing or market research roles and advance into positions as business consultants, strategic business analysts, and senior managers in the commercial, public and not-for-profit sectors.