Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels. It covers everything from strategic planning through to content, photography, video production, digital advertising, data analytics and event management. In first year you'll take part in a Marketing Tradeshow where you'll put theory into practice. In this fun assignment, you'll work in a team to develop an innovative idea for a new product or service based around a theme, such as tourism, board games, chocolate or sports. Your team will conduct customer research and plan a full marketing mix strategy, including product / packaging design, promotion, price and place of distribution. You'll be encouraged to dress up in costumes on the night, with prizes awarded for best stand, best costumes, and best overall product.

Career Opportunities Advertising account executive Marketing manager / director Brand manager Buyer / purchasing manager Content marketing writer Digital marketing specialist Events manager Marketing information analyst Market researcher