University of Waikato

Course Details

Doctor of Philosophy in Public Relations

Course Description

The world of public relations is fast-growing and exciting. Get the public relations skills you need to help an organisation build trusted relationships with its key stakeholders and enhance its public reputation. If you enjoy writing and talking to different people, and love framing ideas in imaginative and engaging ways, then a career in Public Relations may be right for you. Public relations practitioners plan and implement communication campaigns to influence people’s attitudes and behaviour. They are effective networkers who work closely with journalists to manage media publicity, and act as a crucial link between an organisation and its publics, such as the community, customers and corporate shareholders.

Course Duration

NumberDuration
4year

Career outcomes

Career Opportunities Public relations manager Public relations account executive Communications advisor Internal communications manager Media relations adviser Events manager Community relations manager Sponsorship manager Press secretary




Doctor of Philosophy in Public Relations University of Waikato