The 21st century has seen the internationalisation of the fashion industry continue unabated. From value retailers to middle-market fashion leaders and luxury designer brands, the international activities of fashion companies continue to be the focus of attention for consumers worldwide. With supply chains getting ever faster and trends constantly changing, responding to this changing global marketplace is a major ongoing challenge. You will gain a solid grounding in the key areas of contemporary fashion marketing management and an introduction to the latest concepts and ideas that are relevant to the modern marketplace. The MSc draws on the extensive practical and academic knowledge of our staff, so you will benefit from our extensive research activity in these areas. Modules of study include: * Management Theories and Philosophies * Dissertation Project * Developing the Professional * Research Methods * Retailing and Consumption of Fashion Brands * New Media Communications * Trends in Marketing * Sustainable Supply Chain Management
| Number | Duration |
|---|---|
| 1 | year |
This international fashion course is driven from the prespective of producing graduates who have an awareness of the significant issues facing fashion organisations and modern marketing practice. The course is underpinned by systems which drive today’s fashion market with an emphasis placed on brand, branding and social networking. Providing skills and knowledge which are highly valued by the employers of today. Through a series of guest lectures delivered by leading fashion industry experts, students gain up to the moment insights into the challenges and practices pertinent to fashion organisations of today. Work/study placements For those about to embark on a new career or for those wishing to enhance their CVs, a work placement will undoubtably improve your career prospects. At the University of South Wales we encourage you to take a work placement to further improve your employability. We have a dedicated unit in the Business School that can offer you all the support and advice you need to find a placement that is right for you. Career options From marketing executives to brand managers, our recent marketing graduates have attained positions within a variety of local, national and international organisations.