Throughout this three-year degree, you will engage with industry and leaders in marketing communications so you gain valuable knowledge and skills enabling you to be job-ready when you graduate. You learn marketing communication theory through practical experience in: developing integrated marketing communication campaigns digital engagement, social marketing and strategic planning consumer behaviour and the importance of market research in reaching the target audience public relations media management for new and traditional media client relationship management and delivering to client expectations public speaking and how to pitch messages web design and online publishing measuring campaign success and analytics writing for public relations and advertising. You will work on communication campaigns at international, national and local levels with a focus on emerging trends in the marketing communication industry, including digital engagement strategies and social marketing for social enterprises, not-for-profit and Government communications. You will gain broad experience in corporate and brand communications.

Our Marketing Communication graduates work in communications agencies, corporate communications, public affairs, media agencies, PR and advertising consultancies, government communications, event management, digital production houses, and many have successfully established their own creative agencies. Our Marketing Communication graduates have the opportunity to work in a varied and diverse industry that spans government, corporate, small business and not-for-profit – be it local, national and / or global. Graduates of this course are job ready for work as a: communication coordinator, public relations officer, marketing coordinator, corporate affairs officer, publicity officer, media relations officer account coordinator, strategy planner, advertising planner, engagement coordinator, reputation manager community relations officer, events coordinator, fundraiser.