The Bachelor of Sport Management / Bachelor of Business prepares you for employment in both the commercial business sector and the sport, exercise and active recreation sector as managers, administrators, policy advisors, programmers, trainers, and leaders. The range of studies into business and commerce will provide ready employment in profit making enterprises and elite and professional sport, while the more sport oriented units will deliver skills for building sporting communities and developing social enterprises. The course covers team-sport management, gym and exercise program administration, and community-based physical activity programming and provides unique learning situations that build a wide range of capabilities. These include the capacity to plan, organise, program and lead complex activities at the highest professional level. It also provides the opportunity for students to build highly valued character traits including integrity, cultural sensitivity, and psychological resilience.

The career options for students completing this course will be both extensive and professionally engaging. They require a deep understanding of planning, strategy, finances, marketing, people management, and marketing, and the application of these professional skills to (1) commercial business, (2) corporate sport, and (2) community sport and active recreational settings. Job titles managers administrators policy advisors programmers trainers.