The Diploma in Marketing is an eight-course programme focusing on marketing, sales and communication. You will learn how to apply marketing functions to business planning/operations and to undertake a range of specialised activities in marketing roles. Gain an insight into marketing and sales practice, marketing planning and strategy, buyer behaviour and market research, and develop core generic business skills with elective courses in other areas to complement your studies. Programme Overview Explore, learn and apply marketing principles Develop the skills for market research and formulating marketing strategies Learn about buyer behaviour and developing communication strategies Develop knowledge and skills in formulating marketing plans Choose four elective courses from papers in areas including human resources, accounting practices, economic environment and applied management

Employment opportunities exist in entry level and mid-level marketing roles.