This programme provides a strong grounding in digital media with an emphasis on creativity and innovation. You will develop an understanding of computing, digital technologies, programming and interactivity alongside skills in visual design, storytelling, creative thinking, interface design and interactive product development. Once you achieve a set of base skills, you will be encouraged to develop your understanding of digital media through the production of a series of practical projects that require you to adopt increasingly creative solutions and take on greater management of the process. The final year project enables you to develop your skills in a key area of digital media, creating a deep knowledge of a specialist area, and see a product through from initiation to completion. Throughout the degree there will be opportunities for you to develop independent thinking, self-management, research and analytical skills, teamwork, and the ability to communicate confidently in a variety of forms appropriate to your chosen industry. The aims of the programme are: To educate you in the theory, technology, practice and application of computing and the development of creative digital media To ensure you can understand and follow emerging technologies in a broad range of digital media To ensure you are fully aware of technical, social, ethical and legal issues in product development and deployment To give you the skills to understand and display creative and innovative approaches to product development.

Depending on how you choose to specialise, you can pursue careers such as interactive designer, developer, programmer, content strategist, web editor, web analyst, usability specialist, project manager, account manager or new business developer.